Privacy Policy

1. About This Policy

This Privacy Policy describes how M&S Magical Stars Daycare & Learning Center (“we,” “us,” or “our”) collects, uses, discloses, and safeguards personal information submitted through our website located at www.msmagicalstarsdaycare.com (the “Site”).

This policy applies to information collected through this website only. It does not govern information collected through our physical enrollment processes, paper forms, online portals, or direct communications, which are governed by separate notices provided at time of enrollment in compliance with Georgia DECAL and applicable state childcare regulations.

By using this Site, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the terms of this policy, please discontinue use of the Site.

2. Information We Collect

Information You Provide Directly

When you complete the enrollment inquiry or contact form on our Site, we may collect the following information:

• Parent or guardian full name
• Phone number
• Email address
• Preferred location (Ellenwood or Locust Grove)
• Child’s age range or program of interest
• How you heard about us
• Any additional information you voluntarily provide in the message field

Information Collected Automatically

When you visit our Site, certain information may be collected automatically through standard web technologies, including:

• IP address and general geographic location (city/state level)
• Browser type and version
• Device type (desktop, mobile, tablet)
• Pages visited and time spent on each page
• Referring website or search engine
• Date and time of visit

This information is collected in aggregate and is not linked to personally identifiable information unless required for security purposes.

3. How We Use Your Information

We use the information collected through this website solely for the following purposes:

• To respond to your inquiry — contacting you by phone or email regarding enrollment availability, program details, or a scheduled tour
• To process enrollment interest — routing your inquiry to the appropriate location (Ellenwood or Locust Grove) and staff member
• To improve our website — analyzing aggregate usage data to understand how families find and use our Site so we can improve it
• To communicate important updates — sending information about programs, enrollment deadlines, or center news, only to those who have opted in
• To comply with legal obligations — retaining records as required by Georgia law or regulatory bodies including DECAL / Bright from the Start

We do not use your information for automated decision-making, profiling, or targeted advertising. We do not sell, rent, or trade your personal information to any third party for their own marketing purposes.

4. Disclosure of Information

We do not sell or share your personal information with third parties for commercial purposes. We may disclose information in the following limited circumstances:

Service Providers

We may share information with trusted third-party service providers who assist us in operating this website and conducting our business — such as our website hosting provider or CRM platform — solely to the extent necessary to perform those services on our behalf. These providers are contractually obligated to keep your information confidential and may not use it for any other purpose.

Legal Requirements

We may disclose personal information if required to do so by law, regulation, court order, or government authority, or if we believe in good faith that such disclosure is necessary to protect the rights, property, or safety of M&S Magical Stars, our families, or the public.

Business Transfers

In the event of a merger, acquisition, or sale of all or part of our business, personal information may be transferred as part of that transaction. We will notify affected individuals before their information is transferred and becomes subject to a different privacy policy.

5. Children’s Privacy (COPPA)

M&S Magical Stars Daycare & Learning Center serves children from 6 weeks through 12 years of age. However, this website is directed to parents and legal guardians — not to children. We do not knowingly collect personal information directly from children under the age of 13 through this website.

In compliance with the Children’s Online Privacy Protection Act (COPPA), including the 2025 amendments effective June 23, 2025:

• We do not knowingly collect, maintain, or use personal information from children under 13 through this Site
• All inquiry and enrollment forms on this website are intended to be completed by a parent or legal guardian only
• We do not use children’s information collected through this Site for behavioral advertising or targeted marketing
• Children’s personal and medical information collected during the physical enrollment process is governed by our separate in-facility privacy and confidentiality practices in compliance with Georgia DECAL licensing requirements

If you believe that we have inadvertently collected information from a child under 13 through this website, please contact us immediately at msmagicalstarsda@bellsouth.net or (770) 968-5433 and we will promptly delete such information.

For more information about COPPA, visit the Federal Trade Commission at ftc.gov/childrens-privacy.

6. Cookies & Tracking Technologies

Our website may use cookies and similar tracking technologies to enhance your browsing experience and analyze site traffic. A cookie is a small text file stored on your device when you visit a website.

Types of Cookies We May Use

• Essential Cookies — Necessary for the website to function properly. These cannot be disabled.
• Analytics Cookies — Help us understand how visitors interact with our site (e.g., Google Analytics). Data collected is aggregated and anonymous.
• Functional Cookies — Remember your preferences to improve your experience on return visits.

Most web browsers allow you to control cookie settings through your browser preferences. You may choose to decline cookies; however, doing so may affect certain website functionality. For instructions on managing cookies, visit your browser’s help documentation.

We do not use cookies for cross-site behavioral advertising or to track your activity across other websites.

7. Third-Party Links

Our website may contain links to third-party websites including, but not limited to:

• Georgia DECAL / Bright from the Start (families.decal.ga.gov)
• The CAPS program portal (caps.decal.ga.gov)
• Google Maps (for directions to our locations)
• YouTube (for our facility video tour)

These third-party sites have their own privacy policies, which we encourage you to review. We are not responsible for the privacy practices or content of any external websites. The inclusion of a link does not imply our endorsement of that site.

8. Data Security

We take the security of your personal information seriously. We implement reasonable administrative, technical, and physical safeguards designed to protect information submitted through this website from unauthorized access, disclosure, alteration, or destruction.

However, please be aware that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

We retain inquiry information only for as long as necessary to fulfill the purpose for which it was collected or as required by applicable law. Contact form inquiries that do not result in enrollment are typically retained for no longer than 12 months.

9. Your Rights & Choices

You have the following rights regarding your personal information submitted through this website:

• Access — You may request a copy of the personal information we hold about you.
• Correction — You may request that we correct inaccurate or incomplete information.
• Deletion — You may request that we delete your personal information, subject to any legal retention obligations.
• Opt-Out of Communications — You may opt out of non-essential communications from us at any time by contacting us directly or by following the unsubscribe instructions in any marketing email.
• Withdrawal of Consent — Where processing is based on consent, you may withdraw your consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

To exercise any of these rights, please contact us using the information provided in Section 11 below. We will respond to all legitimate requests within a reasonable timeframe, typically within 30 days.

10. Georgia Residents

If you are a resident of Georgia, you may have additional rights under applicable state law regarding access to, correction of, and deletion of your personal information. M&S Magical Stars is committed to honoring applicable Georgia privacy rights. Please contact us directly to make a request or for more information about your rights as a Georgia resident.

Note that Georgia’s student and childcare data privacy protections govern information collected through our formal enrollment and care processes, which are administered separately from this website and are subject to DECAL licensing requirements and applicable state education data privacy laws.

11. Changes to This Policy

We reserve the right to update or modify this Privacy Policy at any time. When we make material changes, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information.

Your continued use of this website following the posting of changes constitutes your acceptance of those changes.